This ad works because it is extremely powerful and relatable. It shows how social media constantly conveys pity and talks about how sad social issues are but doesn't do anything to help. The ad is powerful because many people will relate or remember a time when they liked or favorited a story similar to the boy in this one. It is a creative way to present the issue and makes people think.
I really like this ad because it's a creative way to portray their concept. It shows that you can save your life by wearing a seat belt. The seat belt covers the date of death for the girl just as a seat belt will keep her alive if she was in an accident. I also like the slogan because it's short and simple but gets their concept across.
I like this ad because it is an unusual way to make a poster/billboard ad and it draws attention to their cause. It's unusual because of the way they use the space. They used a corner of a building and made it looks like the girl is pulling the poster over herself.
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