Jab, Jab, Jab, Right Hook

Make your layout eye catching and make the focus the most important aspect of the design. Do not have too much text so that it takes away from the photo. Make sure that if you are selling a product, the logo is visible and an important aspect of the advertisement. Use clever stories and a strong voice to promote the product. Relate the product to pop culture to make it more relatable.

Ad Analysis

a) Adult shoppers

b) It is unique because it proves to the audience how easy it is to donate food to charity. It also makes them put what they're buying into to prospective and shows how what they are buying could go to a better cause.

c) pity/guilt

d) See how easy feeding the hungry can be?

e) website

a) Not the driver, but the person who is distracting them

b) It is unique because the ad focuses on the fact that a driver is only distracted on their phone because there is a person on the other end. 

c) guilt

d) Don't talk while she drives

a) Drivers

b) It is unique because it isn't just a picture of someone sleeping and driving. It creatively portrays their idea by drawing the crash on the cause. 

c) fear

d)Sleepiness is stronger than you

e) Don't drive sleepy project

a) Drivers

b) It is unique because the poster goes out onto a real smoke stack and compares it's pollution and pollution caused by cars to being killed by a gun.

c) fear/ shock

d) Air pollution kills 60,000 people per year

Advertising Shooting Assignment

My advertisement was on body image and the media's effect on girl's body images. I kept to my sketches for most of my shots but I wasn't sure if it was what I wanted so I also did a completely different shot that still relates to the topic. I thought my shots turned out well but I think I will have to add a lot to them with photoshop because they are missing important elements of my message without text. 

ad sketches

Project Proposal

I want to focus my social issue advertisement around the idea of body image. I can relate to this topic because I have friends who struggle with body image. People should be concerned with the issue because the media's false perception of beauty can cause girls or boys to become insecure with their body. This can lead to bigger problems like eating disorders. I would motivate people to care about this cause by showing them the negative effects of the media on body image and make people feel something so that they want to help the cause.

Social Issue Ideas

Social Issue Ideas

-justice system/minorities
-media spin
-don't be a bystander
-racism
-discrimination
-addicted to technology
-body image
-bullying
-word choice
-poverty
-gun control
-gay rights
-fitting in
-stress of school
-animal cruelty
-PTSD
-drunk driving
-animal testing
-health issues
-school lunches
-child abuse
-abusive relationships
-drugs and alcohol
-distractions while driving
-pollution
-abortion
-mental health stigma
-stereotypes
-teen depression
-islam phobia
-eating disorders
-obesity
-divorce
-positive attitude
-rape culture
-cyber bullying
-gender identity
-identity
-peer pressure
-sexuality
-capitalism
-smoking
-human trafficking
-police brutality
-orphans

social issue advertisements

This ad works because it is extremely powerful and relatable. It shows how social media constantly conveys pity and talks about how sad social issues are but doesn't do anything to help. The ad is powerful because many people will relate or remember a time when they liked or favorited a story similar to the boy in this one. It is a creative way to present the issue and makes people think.

I really like this ad because it's a creative way to portray their concept. It shows that you can save your life by wearing a seat belt. The seat belt covers the date of death for the girl just as a seat belt will keep her alive if she was in an accident. I also like the slogan because it's short and simple but gets their concept across. 

I like this ad because it is an unusual way to make a poster/billboard ad and it draws attention to their cause. It's unusual because of the way they use the space. They used a corner of a building and made it looks like the girl is pulling the poster over herself.